Hope Street is now receiving more visits to its site, lower bounce rates, higher click through rates (CTR) and ultimately is making more money off of its online presence. This is great news and I am very pleased to be part of the team. If you need a property manager or are interested in becoming a real estate associate go here: www.hopestreet.ca
Today is the second day of our ad-words campaign for Hope Street. Now we can learn what to change in our ads and how to modify our bids. Cool. We also launched some facebook ads.
On the highly adventurous side I tried to mount some code that would allow hopestreet and myself to view the site analytics from our OWN analytics accounts.
It’s not a shortage of ideas that kills me. It’s the knowledge that the brilliant thought that snuck up on me in the shower may never be captured. It’s the frustration of producing something that in some ways resemble what you were trying to do, but not really. Even more it’s the feeling that you’ll never ever write that one thing that really works or if you do it will be lost in the mountain of that which did not.
Malcolm Gladwell writes that true greatness is only available to those who have 10,000 hours invested in their craft.
I suppose he means 10,000 hours invested in difficulties.
But like Bizet who wrote Carmen – one of the most loved Operas of all time- who died a few days after getting a bad review, we should, I should, soldier on.
Here’s to 10,000 hours!
Hmmm… nothing comes to mind, really. I promise I’ll do better tomorrow.
Until then…
sb